Segmenting Up
GG+A Analytics preaches and practices micro-segmentation. We deliver 5 different affinity and capacity codes, 66 different PRIZM codes, 20 different [...]
Read more …When A $10M+ Gift Capacity Really Isn’t a $10M+ Gift Capacity
I recently wrote about one of the key deliverables of predictive modeling being a “not likely to give” list. I [...]
Read more …Who You Cross Off Your List Is Just As Important
I was in a client meeting this week and the Vice President for Advancement said: “It is hard to explain [...]
Read more …How Much Do You Need to Know to Say Hello?
I have been on both sides of prospect research, doing frontline fundraising for two institutions and running a research department [...]
Read more …Creating A Culture Of Gratitude Among Alumni – Guest Post
This week the DonorScape Blog enjoys a guest post from GG+A Vice President Suzanne Hilser-Wiles. Suzanne has more than 15 years [...]
Read more …Two Great Charts to Get Started
Most non-profits have done a database screening, or if the organization hasn’t, their staff members have been involved in one. [...]
Read more …DS Planned Giving Ratings: Age, Real Estate, Gifts, & So Much More
About 10 years ago I attended the national planned giving conference, not as a fundraiser, but as a vendor selling [...]
Read more …Does Affinity Translate?
One of the most difficult decisions a fundraiser has to make is which donor or prospect to focus time. Time [...]
Read more …Event Fatigue
This past weekend I watched two organizations I support go through the motions of their “annual” events. As a fundraising [...]
Read more …Data Segmentation and Communication Strategy
Earlier this month I was lucky enough to co-present the monthly GG+A webinar series with two of our communications consultants, [...]
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