You’ve Done Screening. Now What?
Engaging a partner to conduct a screening on your database is a relatively easy task. The challenging part is knowing [...]
Read more …
GG+A’s Annual Giving Code – Quantifying the Opportunity to Increase Annual Giving
As was mentioned in the blog post on GG+A’s Major Gift Code, predictive analytics is about developing profiles of the [...]
Read more …GG+A’s Major Gift Code – Assessment of a Prospect’s Likelihood to Support Your Institution
One of the central questions in any development office is: what prospects should I target? Predictive Modeling is the process [...]
Read more …Performance Reports: More Than an Evaluation Tool
In my discussions with frontline fundraisers and managers, I find that too often performance reports are little more than a [...]
Read more …Transforming Alumni Relations into Alumni Engagement
I recently had a conversation with a Trustee at a national liberal arts college where we discussed the importance of [...]
Read more …Strategies for Your Membership Base: Realizing Their Philanthropic Potential
Last week my colleague Suzanne Hilser-Wiles and I delivered a webinar targeted to arts and cultural institutions entitled Strategies for [...]
Read more …Leverage the Data You Have
Most nonprofits have a treasure chest of data in their donor management system that is being vastly underutilized. Many organizations [...]
Read more …A Rewards Program Best Serves Your Members and Your Organization
Too many organizations treat their members uniformly throughout the year. In broad brush strokes, it typically looks something like this. [...]
Read more …