But only the prospect research part. We at GG+A Analytics are zombies with very selective tastes.
If money and complexity were no consideration, what would you want to be able to assess more directly about a prospect? Maybe it would be helpful to know about business sales or patents held or named gifts to other institutions. Maybe the real gold is to be found in whether a prospect has consistently given to institutions like yours (educational, health care, arts, social services, etc).
My team spends a great deal of time imagining what might be helpful in prospect research. Really, though, you are the one who gets up from your desk after hours of trying to cobble together a verified prospect profile and says, “Geez, this is so frustrating. I wish there was a way to more directly find out/combine/determine ____.” I want to know what you mutter just before throwing your hands up in the air and going to lunch because you need a break.
Post a comment below. Send me an email (kbanakis@grenzglier.com). Give us a call (866-378-8540).
Yours in a zombie attack,
Kat
mostly I want to know more about their family – names of parents and even grandparents, siblings and children. The more family members we can connect in our system, the more complete the picture of involvement through the years.
I am with Diane, the most frustrating area is identifying family members (which are their children and ages). Often times when I am looking at property or addresses their are many people associated with an address but it is very difficult to determine who they are to the prospect.
I always want to know if they are philanthropic. We can do the best research but if they are not givers, it will not matter all. So I’d love to get names, dates, amounts and details of what they have given in the past.
Hi Sara! We’re just in the process of doing a massive update to our Waltman Donor source, so stay tuned for vast realms of information coming soon in just this area. — KB