But only the prospect research part. We at GG+A Analytics are zombies with very selective tastes.
If money and complexity were no consideration, what would you want to be able to assess more directly about a prospect? Maybe it would be helpful to know about business sales or patents held or named gifts to other institutions. Maybe the real gold is to be found in whether a prospect has consistently given to institutions like yours (educational, health care, arts, social services, etc).
My team spends a great deal of time imagining what might be helpful in prospect research. Really, though, you are the one who gets up from your desk after hours of trying to cobble together a verified prospect profile and says, “Geez, this is so frustrating. I wish there was a way to more directly find out/combine/determine ____.” I want to know what you mutter just before throwing your hands up in the air and going to lunch because you need a break.
Post a comment below. Send me an email (email@example.com). Give us a call (866-378-8540).
Yours in a zombie attack,