I have worked in many a small non-profit, and there’s an adage I’ve always found helpful: “A small organization is not a large organization that failed.” While many a small organization may have aspirations of growth, the needs, priorities, and rhythms of small organizations are wonderful and unique.
We at GG+A know that, so we’ve begun an intentional focus in our education materials to help small organizations and small development teams. A few weeks ago I co-hosted the webinar One Person Shop: Using Wealth Screening in a Small Research Office on doing prospect research in a small shop with Lynn Ketterman, Development Research Analyst & Stewardship Coordinator at Frostburg State University. We focused on how one person goes about attacking a pile of wealth screening data. Take a listen for free.
In 2012 we’ll continue the focus with a webinar miniseries on achieving big fundraising results in small development shops. This series of five webinars will take you from strategic planning to staff training and implementation of clear communications in your fundraising strategies. You can sign up now for the first session, and other sign-ups will be available soon at the same site.
January 19, 2012 – Creating and Implementing a Strategic Plan for Fundraising with Consulting Associate Marcy Twete and Senior Vice President and Managing Director Laurie Musgrove.
February 9, 2012 - Stating Your Case – Using Communications to Enhance Donor Knowledge and Increase Gifts
March 1, 2012 - Everyone’s a Fundraiser – Using Your Entire Staff in Your Development Plan
March 22, 2012 - Know Your Audience – The Importance of Analytics in Building a Strong Development Program with Analytics Consultant Brad Manuel.
April 12, 2012 - Best Practices for Boards of Directors
Let us know if you have ideas for other topics that would help your small shop get stronger.