Predictive Modeling
DonorScape Predictive Modeling helps you to identify constituents who are most likely to support your organization in the areas of major, annual, and planned giving. With premium third-party demographic information and critical attributes such as past giving, DonorScape Predictive Modeling evaluates prospects based on their overall household wealth and rates their propensity for giving to your institution. This modeling generates independent scores for different types and levels of giving.
The resulting analytics describe each prospect with codes for major gift inclination, annual gift target amount, and planned gift likelihood, as well as a series of household profile codes for marketing communications and targeting purposes.
Predictive modeling takes into consideration a broad range of variables that correlate to specific giving behaviors, such as:
- Timing of giving to your organization.
- Relationship and participation factors unique to your organization, including current and prior volunteer involvement, leadership status, event attendance, and other engagement measures.
- Demographic elements that are proven predictors for giving.
- Wealth indicators, including estimated household income and home market value.
- For healthcare organizations, additional information includes department of service, treating physician, and outcome.
Predictive Modeling is great for organizations across many sectors
- Higher Education
- Healthcare
- Independent Schools
- Arts & Culture
- Voluntary/Social Services
- Associations
Higher Education
Focus advancement staff and resources with powerful queries and instant, presentation-ready reports. Screen new donors and prospects on your schedule, in bulk and on-the-go.
More InfoHealthcare
Few nonprofits can claim the sheer volume of new prospects like healthcare systems and medical institutions. DonorScape helps you build and maintain a successful grateful patient program, and convert those prospects to donors efficiently.
More InfoIndependent Schools
Securing philanthropic support beyond that of current parents can be a challenge. DonorScape delivers comprehensive information about alumni giving capacity and behavior so you can help this donor segment reconnect with their educational roots.
More InfoArts & Culture
Make the most of your robust and renewable prospect pipelines with DonorScape by overlaying patron, viewership, or listenership data with gift capacity insights.
More InfoVoluntary/Social Services
DonorScape is more than a philanthropic screening tool—it’s a window into donors’ giving behavior, charitable interests, and affiliations. Find donors with the capacity and motivation to support your cause.
More InfoAssociations
The last thing you want to do is leave gifts on the table. With DonorScape, you can target new prospects for acquisition and identify viable donor upgrade opportunities at the same time.
More InfoHere’s what current users are saying about DonorScape Products
I’m very happy that we are continuing to work with GG+A on multiple fronts. I was very successful in bringing the DonorScape data into our database. I’m really pleased with how it turned out, and it’s already helping the development staff and leadership tremendously.
We looked at GG+A at an important time for our school – to guide us in building a comprehensive major gifts program that could thrive outside of a major campaign. From data collection at the outset of the project to the analytical and data-driven deliverables that included DonorScape screening, GG+A has helped us define and focus priorities, giving us the building blocks for success.
We’re still using the DonorScape data on a daily basis – segmenting, establishing prospects and profiles. It comes into play in much of what I do. Prospect Research uses the DonorScape site for research and prospect profiles.
DonorScape is innovative, practical, and user-friendly. The ongoing customer support is second to none. I have complete confidence that I am working with the best in the business.
I’ve worked with many companies where one person provides excellent service, but everyone I’ve worked with on DonorScape, from sales to technical staff, has been excellent.
The data we receive from DonorScape is now an integrated part of how we look at our donors and prospects. Right after looking at giving and relationships, we look at gift capacity as determined by DonorScape.
Pricing