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The GG+A SurveyLab helps non-profit organizations gain valuable insight into the views of their alumni, patrons, donors, and friends.  The SurveyLab’s dedicated research staff combine extensive knowledge of fundraising, communications and other areas of advancement with academic-quality research methods.

In addition, we have launched DX – SurveyLab’s Donor Experience Dashboard© – Our revolutionary tool to measure and track donor satisfaction and respond to donor concerns.

Our goal is simple: to thoughtfully collect and analyze the information our clients want to know the most, right from the source.

Contact one of our experts today to get the conversation started about how GG+A can advance your mission.

GG+A’s SurveyLab has years of experience with constituent attitude surveys, donor motivation analyses, alumni censuses, stewardship, communication, and satisfaction surveys, and brand and message testing surveys. Our approach means that every client survey is highly customized, providing actionable insight to clients instead of one-size-fits-all results.



Whether you’re looking to conduct a donor/alumni satisfaction survey, want to get to know your prospect pool better, or need to test the effectiveness of your messages, we want to help you. Reach out to one of our experts today to get the conversation started about how GG+A can advance your mission.


Our Services

Our SurveyLab team works with you to develop surveys that get to the core of what your development staff needs to know. Our services include:

Attitude and opinion surveys

Attitude and opinion surveys help SurveyLab clients understand key stakeholders’ developing interests and attitudes toward philanthropic giving. These surveys uncover constituents’ interests, perceptions, opinions, motivations, and concerns. Clients of the SurveyLab gain knowledge invaluable to development, communications, and donor stewardship. Attitude and opinion surveys may be customized to target a particular program area, audience segment, donor profile, or fundraising initiative.

Prospect identification surveys

Prospect identification and qualification surveys help SurveyLab clients identify prospects who demonstrate increased affinity and likelihood to make gifts. Identification surveys are not anonymous and ask overt questions about philanthropy, interest areas, and financial information. Survey results augment prospect research with the direct responses of the prospect. These surveys empower SurveyLab clients to develop a qualified prospect pool with known interest in philanthropy in all non-profit sectors.

Donor, alumni, and stewardship satisfaction surveys

Especially useful as longitudinal surveys, satisfaction surveys evaluate the level of satisfaction with specific services provided by a client to constituents. SurveyLab satisfaction survey projects help clients evaluate stewardship programs, alumni communications, membership benefits, and donor society effectiveness to drive informed decision-making around what constituents love, and what could use improving.

Message-testing surveys

In partnership with GG+A’s Communications practice, message-testing surveys enable clients developing campaign or institutional branding and communications materials to make decisions based on what their constituents find most compelling. The SurveyLab creates communications surveys based around understanding market segments, soliciting feedback on themes and materials, and assessing existing or proposed communications. These surveys can also include focus group components.

Custom surveys

The SurveyLab is proud to offer a high level of customization for all surveys. Your organization is unique – your survey should be, too.


Our Clients

Our clients include colleges and universities, independent schools, academic medical centers, healthcare systems, arts and culture enterprises, social service and advocacy groups, and religiously affiliated organizations. Here is a sampling:

  • The Art Institute of Chicago
  • Boston College
  • University of California, Los Angeles
  • Carnegie Mellon University
  • Cornell University
  • Dartmouth College
  • Drexel University
  • Hobart and William Smith Colleges
  • University of Illinois
  • Kent Denver School
  • Lyric Opera of Chicago
  • New York University Stern School of Business
  • The Newberry Library
  • University of Rochester
  • Texas Children’s Hospital
  • University of Toronto
  • University of Virginia
  • Williams College
  • Yale University

SurveyLab is great for organizations across many sectors

  • Higher Education
  • Healthcare
  • Independent Schools
  • Arts & Culture
  • Voluntary/Social Services
  • Associations

Higher Education

Focus advancement staff and resources with powerful queries and instant, presentation-ready reports. Screen new donors and prospects on your schedule, in bulk and on-the-go.

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Few nonprofits can claim the sheer volume of new prospects like healthcare systems and medical institutions. DonorScape helps you build and maintain a successful grateful patient program, and convert those prospects to donors efficiently.

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Independent Schools

Securing philanthropic support beyond that of current parents can be a challenge. DonorScape delivers comprehensive information about alumni giving capacity and behavior so you can help this donor segment reconnect with their educational roots.

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Arts & Culture

Make the most of your robust and renewable prospect pipelines with DonorScape by overlaying patron, viewership, or listenership data with gift capacity insights.

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Voluntary/Social Services

DonorScape is more than a philanthropic screening tool—it’s a window into donors’ giving behavior, charitable interests, and affiliations. Find donors with the capacity and motivation to support your cause.

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The last thing you want to do is leave gifts on the table. With DonorScape, you can target new prospects for acquisition and identify viable donor upgrade opportunities at the same time.

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Here’s what current users are saying about DonorScape Products

I’m very happy that we are continuing to work with GG+A on multiple fronts. I was very successful in bringing the DonorScape data into our database. I’m really pleased with how it turned out, and it’s already helping the development staff and leadership tremendously.

Arts & Culture/Performing Arts Celebrity Series of Boston

We looked at GG+A at an important time for our school – to guide us in building a comprehensive major gifts program that could thrive outside of a major campaign. From data collection at the outset of the project to the analytical and data-driven deliverables that included DonorScape screening, GG+A has helped us define and focus priorities, giving us the building blocks for success.

Independent School Latin School of Chicago

We’re still using the DonorScape data on a daily basis – segmenting, establishing prospects and profiles. It comes into play in much of what I do. Prospect Research uses the DonorScape site for research and prospect profiles.

Higher Education Louisiana Tech University

DonorScape is innovative, practical, and user-friendly. The ongoing customer support is second to none. I have complete confidence that I am working with the best in the business.

HealthCare UCLA Health

I’ve worked with many companies where one person provides excellent service, but everyone I’ve worked with on DonorScape, from sales to technical staff, has been excellent.

Higher Education Gonzaga University

The data we receive from DonorScape is now an integrated part of how we look at our donors and prospects. Right after looking at giving and relationships, we look at gift capacity as determined by DonorScape.

Arts & Culture The Huntington Library, Art Collections, and Botanical Gardens


Contact us today to determine SurveyLab scope and pricing.

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