Showing: February 2016

The True Value of Predictive Analytics

The True Value of Predictive Analytics

Predictive analytics streamlines and complements prospect research. Yet it can also produce candid insights that extend far beyond the obvious applications. Based on numerous conversations with clients and other fundraising professionals, it seems the term “predictive modeling” has become a catchall phrase for a solution that delivers not much more than ratings and scores. As […]

February 24, 2016