Make-A-WishDecember 5, 2018
Making More Wishes Come True
Make-A-Wish started with one little boy who wished to be a police officer. His wish came true thanks to the caring hearts of the Arizona Department of Public Safety. Make-A-Wish has since grown into an international foundation that provides life-changing wishes to kids with critical illnesses. They believe that wishes “make very sick kids feel better – and sometimes, when they feel better, they get better.”
Like many nonprofits, Make-A-Wish relies heavily on individual donations. The current Make-A-Wish goal is to have a 75 percent wish-to-gift match utilization for all Make-A-Wish Chapters in the year 2019. By running wealth screenings through DonorScape®, Make-A-Wish’s fundraisers are able to prioritize their donors and approach each donor with a proposal tailored to the rating and results.
The Prospect Research role is key in developing a strategic process of identifying high priority donors and managing portfolios. DonorScape provides a guided path so Make-A-Wish staff do not find themselves shooting in the dark for prospects.
DonorScape is honored to help Make-A-Wish advance its compelling mission: granting wishes to kids with critical illnesses.
“DonorScape ensures our efforts are well spent. It provides the base we need to give us direction by identifying giving capacity. Beyond the platform, the staff has been more than helpful; they are always available to assist and answer questions.”
– Allie Brown, Prospect Development Specialist, Make-A-Wish Foundation of America